Tag: 122
Why will the press soon not be able to do without audio?
Why Will the Press Soon Not be Able to Do Without Audio ? With the emergence of the Internet, newspapers are less and less used and had to be replaced by online articles. In fact, the press had to go digital to continue to reach its audience. Currently, audio is growing in consumption, so much so that 87% of French
Sound marketing, a new challenge for communication agencies
Sound Marketing, a New Challenge for Communication Agencies. New communication mediums are constantly emerging, giving brands the opportunity to express themselves differently. Decades ago, the print format was one of the main means of communication. Then, a multitude of channels emerged, such as television, social networks, websites, and radio. In recent years, there has been an emergence of audio
Add Sonic Branding to your Brand Strategy
What is Sonic Branding and What is its Purpose ? The visual identity has become an essential part of corporate communication. Nevertheless, there are other levers that allow you to develop your brand image. In fact, sonic branding is a rapidly expanding field. In recent years, the advent of the video format has contributed to a popularized use of
Enhance your Expertise Through Podcasting
How to Add Value to your Expertise by Using Podcasts in Your Content Strategy ? Being all the rage for the last few years, the podcast is still attracting the French. Indeed, 2 out of 3 listeners of native podcasts were not listening to them a year ago! In addition, it is interesting to point out that according
Using the Podcast in Your Content Strategy
HOW TO USE THE PODCAST IN YOUR BRAND STRATEGY The podcast is constantly attracting new listeners (mainly young working people). And among this growing audience, 74% affirm that listening to podcasts became a habit. Even more interesting : 89% of native podcast listeners think that podcasts are a suitable means of expression and communication for brands. The podcast is a
