Sonic Branding


Why will the press soon not be able to do without audio?

Why Will the Press Soon Not be Able to Do Without Audio ?   With the emergence of the Internet, newspapers are less and less used and had to be replaced by online articles. In fact, the press had to go digital to continue to reach its audience. Currently, audio is growing in consumption, so much so that 87% of French

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Analysis of famous jingles

Getasound’s Analysis of Famous Jingles  Whether it’s at the beginning of your episode, while waiting for your train, or at the end of a television commercial, certain melodies are anchored in our memories. Jingles, or audio logos, are true audio signatures, a way to reinforce the image and memorization of the brand. Let’s analyze some of the most famous jingles of

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Associating animated logo and audio logo

How to Use your Audio Logo to Enhance the Impact of your Logo Animation ? Logo animation, while being used more and more by companies, is still quite rare and often poorly exploited. It is useful to sign the brand’s speech on videos. The advantage of animating a visual logo is to offer an additional wealth of expression to the brand.

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The Price of Creating Sonic Branding

What is the Price of Sonic Branding Creation ?   Some companies, often the smallest ones, don’t have the courage to create a musical universe for their brand. Among the reluctance that we observe, it is the audio branding creation price that comes up most often. : “How much does it cost to create an audio branding?”, “I have no idea

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Add Sonic Branding to your Brand Strategy

What is Sonic Branding and What is its Purpose ?   The visual identity has become an essential part of corporate communication. Nevertheless, there are other levers that allow you to develop your brand image. In fact, sonic branding is a rapidly expanding field. In recent years, the advent of the video format has contributed to a popularized use of

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How to Convert your Brand Into Music?

How to Create Sonic Branding that Corresponds to your Brand ?    With the emergence of sound in communication (podcast, digital audio ads, voicebot, video), new marketing challenges arise for companies. Brands must now master the audio dimension of their branding to develop a real sonic branding. Even though graphic design is widely understood and exploited by companies, audio is

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3 Tips for Creating a Memorable Audio Logo

How to Create a Memorable Audio Logo ?   As we explained in a previous article, the audio logo acts as an audio signature for the brand. Its interest is therefore to be recognized and memorized by the listeners.  Therefore, you should think about these objectives when you are going to create your audio logo. In this article, you will

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A study on the efficiency of the audio logo

A Study on the Efficiency of Audio Logo Over the years, sound production has increased considerably (especially thanks to the development of home studios). Listening to music has also become part of our daily lives with the rise of music streaming platforms such as Spotify, Deezer or even Soundcloud. To be part of this musical consumption trend, brands are developing

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