Tag: 123
Add Sonic Branding to your Brand Strategy
What is Sonic Branding and What is its Purpose ? The visual identity has become an essential part of corporate communication. Nevertheless, there are other levers that allow you to develop your brand image. In fact, sonic branding is a rapidly expanding field. In recent years, the advent of the video format has contributed to a popularized use of
Enhance your Expertise Through Podcasting
How to Add Value to your Expertise by Using Podcasts in Your Content Strategy ? Being all the rage for the last few years, the podcast is still attracting the French. Indeed, 2 out of 3 listeners of native podcasts were not listening to them a year ago! In addition, it is interesting to point out that according
Using the Podcast in Your Content Strategy
HOW TO USE THE PODCAST IN YOUR BRAND STRATEGY The podcast is constantly attracting new listeners (mainly young working people). And among this growing audience, 74% affirm that listening to podcasts became a habit. Even more interesting : 89% of native podcast listeners think that podcasts are a suitable means of expression and communication for brands. The podcast is a
