Promoting your territory thanks to podcasts: case of Gironde Tourisme

Promoting Your Territory Thanks to Podcasts: Case of Gironde Tourisme   The 2020 pandemic period was difficult on many sectors, especially tourism, which was strongly affected by health restrictions. At the same time, the podcast format has experienced a 48% increase in listening in France over the same year. Territories must double their efforts to bring back visitors, and the

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The Price of Creating a Podcast

What is the Price of Podcast Creation?   If you’re looking to get into this trendy format, you’ve probably already asked yourself the question, “How much does it cost to create a podcast?” Every year, the number of French people who listen to native podcasts or radio replay increases by 52% (Harris Media) And many brands are also starting to

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Enhance your Expertise Through Podcasting

How to Add Value to your Expertise by Using Podcasts in Your Content Strategy ?   Being all the rage for the last few years, the podcast is still attracting the French. Indeed, 2 out of 3 listeners of native podcasts were not listening to them a year ago!   In addition, it is interesting to point out that according

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Sound Design for a Podcast

How to Create a Sound Design for your Podcast ? After recording your podcast, the world of post-production unfolds for you.  The post-production allows obtaining a podcast ready for broadcasting by applying several treatments such as de-rushing, mixing and sound design ! This last step turns out to be crucial to offer an immersive sound experience for your listeners. In this

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Using the Podcast in Your Content Strategy

HOW TO USE THE PODCAST IN YOUR BRAND STRATEGY   The podcast is constantly attracting new listeners (mainly young working people). And among this growing audience, 74% affirm that listening to podcasts became a habit.  Even more interesting : 89% of native podcast listeners think that podcasts are a suitable means of expression and communication for brands. The podcast is a

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