How to Use your Audio Logo to Enhance the Impact of your Logo Animation ?
Logo animation, while being used more and more by companies, is still quite rare and often poorly exploited.
It is useful to sign the brand’s speech on videos. The advantage of animating a visual logo is to offer an additional wealth of expression to the brand. According to the animation of the logo, we can convey different values and different emotions.
In short, we benefit from enriched signage for the brand, which makes it even more memorable.
What if you used your audio logo at the same time to take advantage of all the richness of the video format?
Discover how to enhance your logo packshot by combining sound and image.
And to convince you, here is the logo animation of Netflix associated with its audio logo.
This well-known « Tou-doum » has made its place among the jingles of no less famous brands.
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📰 Graphic Logo, Animation Logo, and Audio Logo
From Graphic Logo to Animation Logo
Today, all companies have a graphic identity. In fact, since a picture is worth a thousand words, graphic design is widely used in communication. Moreover, there are fewer companies without a corporate identity and style guides. And the logo is an essential element.
More than 99% of brands have a visual logo.
Indeed, it is the signature of the company. Thus, it identifies the brand on all its visual supports. In particular, print formats: flyers, billboards, company newspaper, newsletters… As a vector of the brand identity, it allows differentiating from competitors. In this respect, it is designed with care. Shapes, colors, fonts, nothing is left to chance.
Moreover, it must be attractive in order to encourage customers to discover your company. While transmitting its personality. It is, in a way, the gateway to the brand’s universe.
Getasound logo uses a vinyl record mixed with MIDI notes to emphasize the symbolic relationship between music in its very « purist » sense and the modern, computerized dimension of the brand. It appears on flyers, business cards, kakemonos, and posters.
In addition, with the development of television and social networks, many companies have engaged in the video. This is logical since the eyes have the reflex to follow the movements. Video is therefore a relevant format to give life, and dynamism and capture the attention of the public.
When given the choice between video and text, 7 out of 10 consumers prefer video to discover a product or service (Comarketing-news)
At a time when the trend is motion design, logo animation is an asset that should not be neglected because it is a perfectly-suited format to this dynamism. Thus, animating your logo by putting in motion its forms, shadows, and colors is interesting for your brand image. In fact, your communication supports the fact that it is turning towards modernity thanks to the video. You can therefore use your animated logo to introduce or conclude your audiovisual content on the web (social network videos, advertising videos, corporate films).
Let’s go back to our example: here is a sample logo animation for Getasound.
Audio Logo for Audio Media
Nowadays (in June 2021 to be precise, audio is booming. And its use is all the more interesting as its territory is still a new playground. Indeed, the visual and its already well-established use tend to saturate our attention. But this is not the case for audio, as brands have recently integrated it into their marketing strategy.
Thus, the sound is a significant asset since it promotes memorization. Associating an audio logo allows a brand to be more identified and differentiated on its audio contact points.
60% of consumers believe that audio communication is more memorable than visual communication (PHMG)
Moreover, music has strong emotional power. Associated with memories or feelings, sound does not leave anyone indifferent. This is why it is interesting for a brand to use an audio logo to reinforce its link with its audience.
Just as the graphic logo is the visual signature of a brand, the audio logo is the audio signature. That is to say that you can use it to sign your corporate events, your voice assistants, your podcasts, your videos, your radio spots, your telephone hold…
Getasound’s audio logo is a 6-second melody. It opens up its sound universe and strengthens its brand personality.
- Getasound - Logo sonore classique William Robertson 0:09
🎞️ Using Audio Logo with Animation Logo
At this level, one might think that sound and graphics are in competition. This is of course not the case. On the contrary, associating one with the other allows an interesting synergy to sign and reinforce the audio-visual contact points.
Creating an Animated Logo with an Audio Logo
In the process, it is possible to create the audio logo according to the animated visual logo. It is what is done most often given that the companies have a graphic identity before having sonic branding. Here, it will be necessary to pay attention that the rhythm applied by the audio logo to support the visual animation.
Of course, it is quite possible to create an animated logo from its jingle. The important thing is that the graphic universe is coherent with the universe conveyed by the audio logo and that the sound supports the visual (and vice versa).
Why Associate the Logo Animation and the Audio Logo?
First of all, audio and visual logos each have advantages for different senses (hearing and sight). The combination of the two allows for an increase in these assets. That is to say, it affirms the personality of the brand and allows it to differentiate itself increasingly from its competitors.
Moreover, the association of the two logos, animated and audio, allows to benefit from their actions on the memorization. In fact, the audio logo supports the animated logo by giving it a musical foundation. If the music matches well with the movement of your logo, its viewing becomes a fun moment for the viewer.
Especially since it is not difficult to set up this association since it is used on the same media as the animated logo. So you can sign your advertising videos, your corporate films, and your social networks with it.
Here are the associations between animated logo and audio logo of Getasound, Impuls, and Groupe Payant:
Need an audio logo ?
Getasound puts you in touch with the best composers to create an audio logo consistent with your brand image.
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